About us

MapUp is a Silicon Valley tech pioneer revolutionizing the way modern fleets manage tolls billing and payments through its AI-based, software-defined tolling solutions. Operating in over 90 countries across North America, Europe, Asia, Australia, and Latin America, MapUp empowers fleets with accurate toll billing and toll spend insights, leading to reduced billing cycles, improved driver satisfaction, and significant cost savings. At the heart of MapUp's innovative solutions are its flagship products, includingTollGuru® for pre-trip toll intelligence and optimization, TollTally™ for GPS-based near-real-time toll billing, and TollMatch™ for efficient post-trip toll reconciliation and auditing. Learn more about MapUp and its solutions here.

Job description

MapUp is looking for an analyst in our content marketing team who is passionate about market research and has great communication skills to drive B2B connections and marketing. The ideal candidate should be able to have clear concepts on how to acquire customers organically. Prior experience in B2B marketing is a strong plus.

Responsibilities

• Market research, brand awareness campaigns, customer surveys, and analyzing customer demands
• Implementing strategy around customer acquisition from multiple channels - Organic, SEO, email marketing and referral marketing
• Understand each of our products and services and devise plans to acquire and retain customers
• Create content around our products and help strengthen the brand to communicate the right message across potential customers
• Create customer stories and highlight why our customers use our products and services and what value they derive out of it
• Customer Service, Sales and Marketing support as and when needed
• Experience managing multiple partner relationships; accomplished relationship/partner management skills especially key relationships
• Measure important metrics on a daily, weekly, monthly basis and report it to the internal stakeholders

Experience and Skills

• MBA preferred but not mandatory.
• Strong marketing research, business communication (verbal and non-verbal) and presentation skills
• Strong marketing research, business communication (verbal and non-verbal) and presentation skills
• Analytical and multitasking skills
• Proficiency to work on Google sheets, docs, slides etc.
• The ideal candidate should have clear concepts on how to acquire customers organically. Prior experience in Business to Business marketing is a strong plus.

Good to have

• You're ambitious and Driven
• You're self-initiated
• You believe in our team. We are people who believe in mentor-mentee relationships rather than boss-employee relationships.
• We grow together professionally, personally through candid feedback.
• You're open-minded. We are very open-minded. Keep your prejudices to yourself and enjoy diversity.
• You're fun usually and serious when it counts.

Benefits

Team

You will be joining a team of mapping experts who care deeply about their customers. We are transforming mapping into a practical decision-making tool for commuters, commercial transporters and mobility providers.

Following Are Some Of The Perks

We are a “work family”, a highly collaborative, supportive, skilled, thoughtful, and intellectually curious group of people who are focused on making MapUp a great place to work! Following are some of the perks:

• Full-time, remote position.
• Competitive salary.
• Collaborative and supportive team environment.
• Flexible work schedule to promote work-life balance.
• Company-sponsored work trips.
• Opportunities for professional growth and career advancement.